Investor deck
Livcoin✦
Get rewarded for living well.
A rewards platform that pays people for healthy habits.
livcoin.ai · Month Year · Founder name · email
What is happening in the world
We are living longer, and we want to live better.
$6.3T
Global wellness economy in 2023, on track for $9T by 2028.
Source: Global Wellness Institute, 2024.
Wellness is mainstream
Sleep, movement, nutrition and mindfulness products are exploding. Wearables, apps, supplements and clinics all compete for the same intention: live longer, feel better.
Everyone wants it
Longevity is no longer a niche. It is a daily conversation, a shopping category, and a personal goal for hundreds of millions of people.
The customer pain
Everybody wants it. Nobody sticks to it.
Improving your health means changing habits, and habits are the hardest thing to change. You need to eat differently, find the time, stay consistent, and keep finding motivation, every single day.
Starting
The first step feels big. Most people never take it.
Consistency
Day three is easy. Day thirty is where most plans die.
Time
Healthy choices lose to the urgent and the convenient.
Motivation
Willpower runs out. Nothing tangible shows up when you do the right thing.
The insight
Two problems hide inside one.
1Motivation to start
People need a reason to take the first small step today, not a lecture about the long run.
2Retention to keep going
People need a reason to come back tomorrow, and the day after, until the habit carries itself.
Solve both, and healthy living stops being a chore and becomes a game worth playing.
The solution
Livcoin rewards people for healthy habits.
A rewards platform where small daily actions earn real value. Motivation comes from the reward, retention comes from the game, and both come from the same coin.
How it works
Do the habit. Earn the coin. Spend it on something real.
1Small daily habits
Drink water, move, breathe, sleep, check in. Tiered goals so the first win is minutes away.
2Earn LP coins
Every completed tier pays out. Streaks, levels and achievements make the next one worth more.
3Compete and redeem
Climb the leaderboard with friends, then trade LP for real rewards from brands and partners.
The product, live today
A working app, not a mockup.
- Guided onboarding that learns your goals and habits
- Daily task board with tiered goals and streak tracking
- LP wallet with a full ledger of earnings and redemptions
- Rewards marketplace across food, travel, movement, spa and lifestyle
- Social layer: leaderboard, likes, saves and sharing
- Sunny, an AI wellness coach you can talk to by voice
Web app plus API backend with Firebase auth and Firestore. Demo available on request.
30 LPLunch worth slowing down for
80 LPAn hour just for you
Why it sticks
Built like a game. Paid like a loyalty program.
Social competition
Friends, rankings and shared wins turn a private struggle into a public game. Nobody wants to drop off the board.
Achievement
Tiers, streaks, badges and welcome-back bonuses borrow the retention mechanics of the best mobile games.
Real rewards
Coins are worth something outside the app. That is the difference between a step counter and a reason to walk.
StreaksLeaderboardsTiered goalsBrand offersGame-currency partnershipsAI coach
Business model
Brands pay to reach people at their healthiest moment.
Sponsored rewards
Brands fund offers to acquire health-minded customers. Livcoin takes a margin on every reward funded and redeemed.
Partner currencies
Game and loyalty partners exchange their currency for LP, bringing their users into healthy habits and ours into their worlds.
Premium and B2B
Employers and insurers pay to put Livcoin in front of their people. Premium tiers for power users.
Confirm the model mix, pricing and unit economics. The three lines above are a proposal based on the product as built.
Market
A wellness market that already spends, and a loyalty market that already pays.
TAM
Total addressable market figure and source
SAM
Serviceable market: launch geographies and segments
SOM
Realistic share in 3 to 5 years
Traction
Where we are today.
V30
Working product shipped, with full task, wallet and rewards loop and a seeded partner catalog.
Users
Waitlist, testers or active users
Partners
Brand, publisher or game partner conversations and pilots
Team
Built by people who ship.
Founder name
Role, background, why this problem
Founder name
Role, background, why this problem
Advisor or hire
Role, background
The ask
Raising $X to turn a working product into a daily habit for millions.
1Product and growth
Mobile apps, launch markets, acquisition plan
2Partnerships
First brand and game partners, redemption rails
3Team
Key hires over the next 18 months
Round type, amount, use of funds split and runway.
Live longer. Live better. Get rewarded.
Thank you.
livcoin.ai
Founder name · email · phone
